Madewell, an super chic clothing line that I adore, partnered with my favorite company, Birchbox for Spring!
They designed this adorable emory board and in celebration of their partnership (which also included a coupon for birchbox subscribers yay!), Birchbox hosted events at Madewell’s DC, Boston and NYC stores. The DC location is in Georgetown which is right down the block from me. I was so excited to go to an event!
The Madewell store is completely gorgeous, with brick wall interior and bright colored accents.
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I especially loved these displays, with a plethora of backpacks, a light display with a fun inspirational word, and the funky painted ladders.
Merchandising is so important for a store. Susan Zimmerman of SueB.do taught me to look out displays, and we pride ourselves on beautiful and creative representation of our product.
They had a champagne bar, dessert, and a french braid station! At SueB.do, we have done trunk shows, so I knew the event would be fun. We love bringing in our vendors for special events and it was great to see a larger scale store-in-store situation.
Birchbox added their touch to the event as well, and had their signature boxes all around the store. SueB.do girls love BirchBox, so I had to put our logo with the display.
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Can’t wait for another BirchBox event!
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